The Fallen Angel is a playful, good humoured spirit who aims high but can’t resist the temporary temptation of a quality treat. He or she descends from heaven to enjoy a quick indulgence, before heading back to their well-intended lifestyle.
The Fallen Angel lives in everything we do from the way our products are made to the attitudes of our staff and our in-store design.
The Fallen Angel concept was inspired by numerous holidays our founders took to the South Devonshire coast, coupled with their intrigue with New England Shaker culture.
Fallen Angel landed in September 2010, when the first bakery opened on Harborne High Street, near Birmingham. Immediate success led to us facing bespoke cake orders in addition to our daily products.
Following wide reaching admiration for our chic interiors, the BBC enquired about filming daytime drama ‘Doctors’ in our bakeries. We duly obliged! They’ve since filmed various episodes in our Harborne branch, while also using the bakery as a location to film ‘The Politics show’.
In the summer of 2011, Harvey Nichols Birmingham asked if we could supply them with cupcakes: a request we were more than happy to satisfy!
We’re currently seeking opportunities to grow our slice of the Midlands pie, allowing more FAB customers to Fall in Love at First Bite. We’ll also soon be bringing our food delights to the London masses, as the FAB population grows and we increasingly become the crème de la crème of bakery experiences.
Our mission is simple, to provide the highest quality bakery experience using the finest ingredients. Yes, we sell American-style cupcakes & cakes in classic Red Velvet, Chocolate and Vanilla flavours and we do them very well! But we are more than just cupcakes!